An Overview Of Digital Marketing

Digital Marketing is basically the part of internet marketing which uses online and web based technologies like desktop PCs, cell phones and various other digital media and networking platforms to advertise products and services to potential customers. You may want to check out Five Channels Marketing for more. It is also a branch of online advertising, which seeks to improve brand awareness, sales, productivity and profits. In short, it aims at creating an awareness for a product or service through various traditional and non-traditional channels.

Digital marketing strategies are generally implemented with the help of search engine optimization (SEO), social media promotion, pay per click (PPC) advertising and e-mail marketing. SEO is the process of optimizing websites with increased search engine rankings to drive traffic and increase presence of a website in the major search engines. Social media is a platform which enables users to create profiles, share information and connect with others. These activities are then promoted through various channels including social networking websites. PPC is a form of paid advertising, where advertisers bid on keywords or keyword phrases and only those who reach the high page ranked positions receive the targeted traffic and business benefits.

Pay per click (PPC) marketing campaigns include display ads, sponsored text links, video ads and web content ads. Display ads usually appear on the right side of search engine results pages (SERPs) and can be triggered by various actions like clicking, entering, and scrolling. Sponsored text links are small promotional ads that display relevant information about the company or its products. Video ads are animated displays that show the features and benefits of products and/or services to draw consumers’ attention. E-mail marketing campaigns are sent to inform users about upcoming sales, discounts, promos and other special events in the form of email marketing.

Contact Info

Five Channels
981 US-98 STE 3340, Destin, FL 32541
Phone No. : (888) 843-9405